keep it cold like cole
Cole Palmer | BODYARMOR
challenge
Bodyarmor and Cole Palmer drop a new signature drink inspired by his “COLD” celebration. It’s made to lift up anyone feeling stuck—fueling confidence and cool-headed moments in everyday life.
solution
Launch 4 short 16x9 videos on social. Drive users to a site to crack a hidden code under each bottle phrase. Winners get a custom thank-you video from Cole + a signed shirt as well as an opportunity to meet him.
Motion Design - Animation - Art Direction - Christopher Cruz
Adobe cc | ae ai ps | midjourney |
Adobe cc | ae ai ps | midjourney |
promoting the new drink “COLE one” in collaberation with bodyarmor
This isnt just a celebration
keep calm and stay focused
Graduation is around the corner. Its a mindset.
set new pr’s and stay cold
Keep grinding and finish strong. Its a mindset.
enter a flow state
If you’re off your game, grab a cole one. Its a mindset.
CRACK THE CODE
Bottle caps will feature different blurred codes, and the first 50 people to decipher them will win exclusive rewards and a chance to meet Cole Palmer in person.
