too comfortable

Holiday Inn

challenge

In today’s hectic travel world, true comfort is rare but essential. Holiday Inn’s challenge is to prove that real comfort isn’t a luxury; it’s what turns a trip into a memory using a humorous approach called the “role swap”.

solution

Create live, immersive experiences / print ads that balance both well. Travelers are also invited to physically experience the comfort for themselves in an airport called Terminal Comfort.

Art Direction - Christopher Cruz