Ñ5

Heinz

challenge

Get Gen Z and younger millennials to make Heinz Jalapeño Ketchup their #1 breakfast staple by showing up at the most important meal of the day.

We flip the "Ñ (“enyeh”) into a symbol of everything Heinz Jalapeno Ketchup brings to the table. Without it, breakfast isn’t just sad, it’s a boost.

Art Direction - Christopher Cruz