Taste of CHI
Taste of Chi | McDonalds
challenge
McDonald's needs to reignite its Chicago roots with fresh innovation, while Taste of Chicago seeks broader appeal and viral engagement. Both must create an experience that’s interactive, shareable, and buzzworthy.
solution
Launch a bold, Chicago-inspired collab with exclusive festival-only menu items and interactive food experiences like the McFlurry Lab and Hot Dog Shake, driving hype, attendance, and social media buzz.
Motion Design - Animation - Art Direction - Christopher Cruz
Adobe cc | ae ai ps | midjourney |
Adobe cc | ae ai ps | midjourney |
chicago inspired items with a twist that stays rooted in chicago culture
No we’re not flodging about this | Flodging = Lying (Chicago Slang)
Promoting the event
